Most marketing reports are written to look impressive rather than to answer a question. Impressions, reach, engagement rate, and a chart that goes up and to the right. None of it tells you whether the money you spent brought in work.
Our reporting starts with the number that matters, which is cost per booked job. Everything else exists to explain that number. If cost per lead went down but cost per booked job went up, something in your pipeline is broken and you should know about it.
You get a short written summary each month rather than a dashboard you have to interpret alone. What we changed, what we learned, and what we are doing next. If a month was bad, the summary says so.
The reporting covers every channel running, including Google Ads management and the follow up system, so the whole pipeline is visible in one place.
Related reading: Meta Ads Management in Milwaukee, Meta Ads Management in Indianapolis and Meta Ads Management in Detroit.
What you get each month
- Cost per lead and cost per booked job, in plain numbers
- A short written summary of what changed and why
- Where the budget went and what it produced
- The next set of changes we plan to make
- An honest note when a month underperformed