Exterior work is the easiest home improvement category to sell with a photograph, and the hardest to sell profitably, because the offers all sound the same. Every company promises quality, and every company says they have been around for years. Homeowners tune all of it out.
We build campaigns around the specific problem rather than the general promise. Peeling paint on a north facing wall, windows that whistle in January, gutters that overflow onto the foundation. Naming the problem out loud is what makes someone stop and read.
Because exterior projects are often sold on a first visit, speed matters more here than in almost any other trade. We pair every campaign with instant follow up so a homeowner who inquires on a Saturday morning hears back before they call the next company on their list.
If you also handle roofing, the page on marketing for roofing contractors explains how those campaigns are structured.
Related reading: Meta Ads Management for Contractors, Google Ads Management for Contractors and Instant Lead Follow Up for Contractors.
What we do for exterior contractors
- Promote siding, window, gutter, and door replacement projects
- Target replacement and upgrade demand instead of new construction
- Name the specific home problem in the ad so the right homeowner stops scrolling
- Follow up within about a minute by text and email
- Track cost per booked estimate