You can run ads without a website. Facebook and Instagram both support lead forms that collect a name and number without sending anyone off the platform, and for some contractors that is genuinely enough to start.
What you give up is control. A lead form collects contact details, but it cannot explain a process, show a portfolio, answer a pricing question, or build the trust that makes a homeowner choose you over a competitor who is five hundred dollars cheaper.
In most trades the website does part of the selling before anyone talks. A roofing company with a page explaining what a tear off involves, or a remodeling company with a gallery of finished kitchens, turns a colder lead into a warmer one before your phone ever rings.
If a full site is out of reach right now, a single well built landing page per offer is enough to run serious campaigns. The page on Meta ads management explains how we approach the destination side.
Related reading: How do I know my ads are working, What makes a good ad for a contractor and Can I run ads in a small service area.
What a site does that a lead form cannot
- Explains your process and sets expectations before the call
- Shows finished work and answers common pricing questions
- Gives every campaign somewhere specific to send traffic
- Supports tracking so you know which ad produced which lead
- Keeps working long after the ad spend stops