Google works differently from social. Nobody scrolls Google for entertainment. They are there because they need something, and the ads that appear at that moment get read with a very different level of attention than anything in a social feed.
We build search campaigns around the phrases people actually type when they need your service, then trim them down to the ones that turn into real work. The first month is usually about learning which searches are worth paying for and which are a waste of a click.
Google is a strong second channel once Meta is producing, because the two catch people at different moments. Social creates the interest. Search captures the people who already have it and are ready to act.
Meta ads management is where most contractors should start, and it is where we start too.
Related reading: Instant Lead Follow Up for Contractors, AI Receptionist for Contractors and Review Request System for Contractors.
What is included
- Search campaign build with tight local targeting and negative keyword cleanup
- Landing page recommendations matched to each offer you run
- Call tracking so phone leads count the same as form leads
- Monthly optimization on bids, match types, and budget allocation
- Reporting on cost per lead and cost per booked job