A pool is a once in a lifetime purchase for most homeowners, which means the decision starts long before anyone picks up the phone. They browse for months, save photos, argue about the budget, and then finally reach out to two or three builders. Your job is to be one of those two or three.
We build campaigns that stay in front of those homeowners through the whole consideration window instead of asking for the sale on the first impression. Retargeting, longer form creative, and offers built around a design consultation do the heavy lifting here.
The other half of the work is qualification. A pool inquiry that never had the budget or the yard for a build costs your designer a full afternoon. We use the ad, the form, and the follow up sequence together to surface the homeowners who are ready to talk seriously.
For the decking, pavers, and planting that usually surround a build, the page on marketing for landscaping companies explains how we market those pieces.
Related reading: Marketing for HVAC Contractors, Marketing for Remodeling Contractors and Marketing for Exterior Contractors.
What we do for pool and outdoor living builders
- Generate inquiries for new builds, renovations, and outdoor living projects
- Keep your company visible through a decision that often takes several months
- Qualify project timeline and budget before a designer spends time on it
- Promote a design consultation as the first step instead of a hard quote
- Report on cost per qualified design appointment