Questions

Answers before you hire anyone

These are the questions we hear most often on strategy calls. Each one has a full answer written out.

Cost to run ads for a contractor

What a contractor actually spends on ads, what that budget buys, and how to tell whether your spend is working.

Whether Facebook ads work for home service contractors, which offers respond best, and how to avoid the campaigns that waste budget.

A realistic timeline for when paid ads start producing customers, and the things that control how fast it happens.

How to set a monthly ad budget for a contractor, and the point below which paid ads stop working reliably.

How to judge a cost per lead for a contractor, and why the number only makes sense next to what a customer is worth.

How to choose between Facebook and Google ads for a contractor, and why most companies end up running both channels.

Whether you can run paid ads without a website, and what you give up when you decide to skip one.

How to tell whether your paid ads are producing real business, and which numbers you should ignore entirely.

What separates contractor ads that book work from the ones that get scrolled past, with clear guidance on what to say.

How to run paid ads when your service area is small, and why tight targeting usually beats a wide radius.

What it really takes to start running paid ads for a contractor, and the point where a small budget stops being enough.

How long to let an ad run before refreshing it, and the signals that tell you it is genuinely time for a change.

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